Gollub Planning &
Design's revitalization experience includes neighborhoods, main streets, commercial
corridors, and industrial settings. Involving stakeholders closely throughout the decision making
process, Norm works with them to provide solutions appropriate to their needs.
Moving a loading zone and
New entry for Urban Campus sets the stage
for Corridor Overlay Zone
sidewalk enabled restaurants to
Pleasantburg Drive Commercial District Corridor Revitalization
Employer: City of Greenville, South Carolina
Bringing a once vibrant commercial corridor back to life required a strategic approach that included
significant public and private sector partnerships. With over 300 parcels containing approximately 650
businesses arrayed along a principle corridor, a successful revitalization program was designed and
implemented. This was done while serving as Urban Design and Development Manager for the City of Greenville,
South Carolina. Accomplishments
Urban Design & Community
- Conducting a physical inventory assessment
identified the corridor’s assets, constraints and opportunities.
- Working with a core group of
stakeholders, a strategic plan was developed to revive the Pleasantburg Drive Business Association and
make them a political and public voice
for the project.
- Obtaining implementation funds of $205,000 for
year one and then $600,000 for year two made the program possible.
- Authoring new zoning regulations to create a Corridor Plan Overlay
District, allowed for development patterns to change.
- Persuading 84 property owners to rezone their
parcels from an Industrial to a Commercial zoning allowed appropriate development to take
- Designing and implementing streetscape
improvements involved landscaping, lighting, pedestrian amenities, branding, traffic access management, and
the elimination of visual blight.
Coordinating city personnel, state
agencies, and contractors to carry out improvements was key to the revitalizations
Obtaining agreements to implement a $3 million storm-water
detention/educational facility set the stage for an Academic District to be
- Conducting public workshops was a
major part of the visioning process and master plan development.
- Establishing developer relationships resulted
in over $50 million in new construction activity.
- Creating financial incentives for bank loans,
facade improvements, and landscaping encouraged participation.
- Working closely with the real estate
brokerage community to meet their needs and retain businesses was a key
- Developing economic indicators
that tracked sales activity, demographics, new development, traffic counts, property information,
corridor improvements, and much more made it possible to develop prospect packages for new
- Working directly with prospects to
establish relationships resulted in 10 new businesses along the corridor.
- Undertaking a market study to assess
potential economic opportunities and business clusters helped to define the corridor's potential and target
specific industries to recruit.
- Business Retention/Expansion tools such as
business visitations, development of a business association, and conducting surveys were utilized
to define technical assistance needs and tailor solutions provided to individual
- Working closely with the Board of Directors of
the University Center, consisting of a consortium of seven Universities and Greenville Community College, a
plan to create an Academic District oriented around a former regional shopping center
Developing and maintaining the web site
pleasantburg.com, as a marketing and data information website made
information about the corridor accessible to everyone.